Cem Güler, the popular and respected owner of Unique Concept, left home as a teenager with a only couple of friends for company. First he settled in Marmaris where he began to learn about the captivating world of carpets. Cem later moved to the resort of Ölüdeniz, opening a shop in Hisarönü in 1994, before moving to Fethiye in 2007.
Cem’s current shop— in Paspatur, Fethiye’s “Old Quarter”— has been the home of Unique Concept since 2009.
Over the decades Cem has acquired an unrivaled knowledge of his customers’ preferences, which he now puts to good use sourcing and selecting beautiful products, not only from Türkiye but also from countries further afield, including India and Madagascar. In essence, Unique Concept is an Aladdin’s Cave, a Museum of Delights of desirable products for his discerning customers.
His experienced team are just as passionate about their work and are happy to share their knowledge and advice.